Business owners spend millions of hours and pounds on marketing and branding. From websites, to shop fronts, it’s a great way of attracting a new customer, just like something shiny draws in a magpie. But one underrated form of branding many fail to consider are the vehicles they drive around in every day.
“What good can slapping my logo on a van do?” we hear you cry. Quite a lot actually!
People always prefer dealing with someone they know.
So, if your businesses vehicles are driving here, there and everywhere around Manchester. Customers can and will see you – There’s not much else to look at in gridlock traffic is there?
Whether you’re nipping out in the Audi to Sainsburys, or delivering some goods to a customer. Your sheer presence doesn’t only make customers feel they “know” you, but it helps shift the perception you are a faceless brand, and instead humanises you.
The more they see your branded vehicles, the more likely they are to remember you, should they (or their friends) need your services. It doesn’t matter if you’ve only one vehicle, make it memorable, and noticeable, and you’ll be surprised how often it gets spotted.
Not bad for nipping out for a loaf of bread eh?
Grab people’s attention
Do you remember the last van to pull up behind you, or the car that let you out at the T junction?
Course not, because they were likely to be a generic vehicle and unless they cut you off and gave you the two fingered salute, they’ll be banished to your unconscious memory.
But a branded vehicle? Especially if brightly coloured will stand out from every other vehicle.
Because people are attracted to bright colours and interesting sights, by using interesting graphics, you naturally draw peoples gaze, and cement your brand in their memories.
Just make sure you don’t carve them up on the A road.